Visual identity logo design for E-Sport Athlete Mr.Hotfire 305.
Mr.Hotfire is an E-sport Athlete who competes in multiple online popular games such as NBA 2k, John Madden NFL, Fortnite and much more. I approached with the task of crafting a design that would encompass his wide range of gaming interest without pigeon-holing him into one specific genre.
The logotype consists of both a stylized "graffiti-ish" wordmark and a Cal-arts style character who is Mr.Hotfire's digital representation.
The Cal-arts style was chosen to draw a closer connection to modern audiences, because of the popularity of the method in today's top shows such as Adventure Time and Steven Universe, It shows a skillful ability to attract audiences of various ages with its sift rounded curves. The logotype also reflects the personality of the client as well, a kind-hearted energetic player doing what he loves most, playing video games.